Wachovia Corporation: Financial World campaign

Rebecca Stanfel

On September 27, 1998, First Union Corporation debuted a commercial unlike any other in the financial services industry.

Wachovia Corporation: Financial World campaign

Rebecca Stanfel

OVERVIEW

NOTE: Since the initial appearance of this essay in the 1999 edition of Major Marketing Campaigns Annual, First Union Corporation became Wachovia. The essay continues to refer to the...

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