Voyage of Discovery: How a cable TV stalwart is driving content streaming success

Jo Bowman

Content and brand building are both vital parts of media giant’s Discovery Inc.’s growth strategy as it strives to enhance its position in the streaming world.

New and exciting content that resonates with global and local audiences is at the heart of media giant Discovery Inc.’s strategy to become a major force in the fiercely competitive streaming universe.

The company is developing a formidable content portfolio and was reported to have commissioned the most first-run TV shows worldwide in 2021, with 556 titles – of which 433 had been released and 123 were in production, according to research firm Ampere Analysis. That put it well ahead of second-placed ViacomCBS (406 titles) and third-placed Netflix (403).

But as Discovery looks to build up its base of paying...

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