Case details
Brand: Volvo
Brand owner: Volvo
Main Agency: Blue Label Media
Holding Group: Blue Focus Group
Put on the market: Mainland China
Delivery time: April 1st-July 31st, 2019
Industry: Automotive
Media channels: social media, fashion media, mini programs
Budget: 5 million
Case summary
In 2019, Volvo launched the new XC40 as a strategic model to enter the refined SUV market.
Based on the creative positioning of the new XC40 "FunSeeker"-urban youth who love this car are described as confident and creative "FunSeeker". They not only like the intelligent...