Volvo XC40 launches Social Campaign

Case details

Brand: Volvo

Brand owner: Volvo

Main Agency: Blue Label Media

Holding Group: Blue Focus Group

Put on the market: Mainland China

Delivery time: April 1st-July 31st, 2019

Industry: Automotive

Media channels: social media, fashion media, mini programs

Budget: 5 million

Case summary

In 2019, Volvo launched the new XC40 as a strategic model to enter the refined SUV market.

Based on the creative positioning of the new XC40 "FunSeeker"-urban youth who love this car are described as confident and creative "FunSeeker". They not only like the intelligent...

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