Volvo: Uncle-nephew banter powers EC200D

Volvo, construction equipment manufacturer, launched a campaign in India to create awareness and educate the target audience, highlight the EC200D's superior attributes and generate leads via social media.


Volvo CE India, a manufacturer of construction equipment, offers various premium products to meet the diverse needs of the Indian industry.

The company offers the Volvo EC200D excavator at a price of INR 48 lakh, approximately 15% higher than competing models.

Despite EC200D's top-of-the-line features, the price difference or barrier was affecting sales, which was worrying – especially in the aftermath of COVID that had badly affected Volvo CE India's business.


  • Create awareness and educate the target group about Volvo EC200D
  • Highlight EC200D's superior attributes – versatility, speed, comfort, and affordability– to justify the...

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