Volvo: Uncle-nephew banter powers EC200D

Volvo, construction equipment manufacturer, launched a campaign in India to create awareness and educate the target audience, highlight the EC200D's superior attributes and generate leads via social media.

Background

Volvo CE India, a manufacturer of construction equipment, offers various premium products to meet the diverse needs of the Indian industry.

The company offers the Volvo EC200D excavator at a price of INR 48 lakh, approximately 15% higher than competing models.

Despite EC200D's top-of-the-line features, the price difference or barrier was affecting sales, which was worrying – especially in the aftermath of COVID that had badly affected Volvo CE India's business.

Objectives

  • Create awareness and educate the target group about Volvo EC200D
  • Highlight EC200D's superior attributes – versatility, speed, comfort, and affordability– to justify the...

WARC subscribers can sign in to keep reading

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands