Volvo: 30,000 test drives like never before

Volvo, the car brand, made test-drives more convenient and accessible for customers in Russia.

Campaign details

Brand: VolvoBrand owner: VolvoEntrant company: Mindshare, MoscowIdea creation: Mindshare, Moscow / OMD Media Direction, Moscow / Yandex, MoscowMedia: Mindshare, Moscow / Yandex, MoscowMarket: Russian FederationSector: SUVs, 4x4sMedia channels:...