Voltaren: Powering the joy of movement

Voltaren, the GSK pharmaceutical brand in the USA, provided osteoarthritis sufferers with an effective alternative to prescription pills.

Non-prescription, OTC products
United States
Ladder and tools
1 - Influential Idea
2 - Behaviour Breakthrough
3 - Sales Spike
4 - Brand Builder

Campaign details

Brand: VoltarenBrand owner: GlaxoSmithKlineEntrant company: Arc Worldwide, ChicagoMedia: Publicis Media, New York PR: Edelman, New YorkMarket: United StatesSector: Non-prescription, OTC productsMedia channels:Online display, Online video, Point-of-purchase,...

WARC subscribers can sign in to keep reading

Not a subscriber?

Schedule your live demo with our team today

Get a demo