Campaign details
Brand: VoltarenAgency: Publicis Communications Lausanne
Summary: How a bold strategy made a pain relief brand for the elderly appeal to everybody
This case study highlights how strategy has the power to transform brands and lives - in this case the brand Voltaren and the lives of pain sufferers.
Our strategic thinking challenged the status quo and inspired every step of Voltaren's evolution - from briefs that activated powerful creative ideas to defining a new executional approach to advancing Voltaren's internal segmentation.
The results demonstrate that brave and innovative thinking should not be reserved for a...