Volkswagen Phaeton - Don’t Tell Me Anything, Let Me Find Out Everything

Launch campaign for Volkswagen Phaeton. Volkswagen is not easily associated with the luxury car market, but research found a group of discerning buyers who were 'discontented with the complacent symbolism of Mercedes/BMW'.
Agency: Tribal DDBAuthor: Tom Goodwin

Volkswagen Phaeton – Don't Tell Me Anything, Let Me Find Out Everything

THE PHAETON: LAUNCH OF A NEW CAR

When you tell anyone that Volkswagen are launching a luxury saloon their response is predictable. Time after...