| Agency: BMP DDB | Authors: Richard Butterworth, Sara Donoghugh, James Hillhouse |
silver award
Volkswagen Passat
'Beautifully crafted' Launching the Facelifted Passat in 2001
Entered for the 2002 IPA Effectiveness Awards by BMP DDB on behalf...
Volkswagen Passat - 'Beautifully crafted': launching the facelifted Passat in 2001
This silver-winning case describes how an integrated multi channel communications campaign was used to launch the face-lifted Passat in 2001, leading to a 21% increase in volume share and a 30% increase in value share.
