Volkswagen Passat - 'Beautifully crafted': launching the facelifted Passat in 2001

This silver-winning case describes how an integrated multi channel communications campaign was used to launch the face-lifted Passat in 2001, leading to a 21% increase in volume share and a 30% increase in value share.
Agency: BMP DDB Authors:  Richard Butterworth, Sara Donoghugh, James Hillhouse

 silver award

Volkswagen Passat

'Beautifully crafted' Launching the Facelifted Passat in 2001

Entered for the 2002 IPA Effectiveness Awards by BMP DDB on behalf...