Agency: BMP DDB | Authors: Richard Butterworth, Sara Donoghugh, James Hillhouse |
silver award
Volkswagen Passat
'Beautifully crafted' Launching the Facelifted Passat in 2001
Entered for the 2002 IPA Effectiveness Awards by BMP DDB on behalf of Volkswagen UK and its integrated communications agencies: Proximity, Tribal DDB, and Mediacom.
(N.B. This is one of two papers entered on behalf of Volkswagen UK for these awards.)
This paper describes how in 2001 an integrated communications programme was used to help launch a facelifted version of the Volkswagen Passat in the face of more...