Volkswagen: Fuelling the future – how advertising helped fund the re-engineering of Volkswagen

Volkswagen UK, an automotive brand, reversed sales decline in the UK and US by producing 6 SUV campaigns over 5 years that used bold and innovative media placements.

Campaign details

Brand: VolkswagenAdvertiser: VolkswagenEntrant: adam&eveDDB / PHD MediaCategory: Single MarketPrincipal authors: Nick Hirst, adam&eveDDB; Saima Vohra, adam&eveDDB; Sarah Morning, adam&eveDDB Contributing authors:Alban Treglohan,...

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