Volkswagen: Fuelling the future – how advertising helped fund the re-engineering of Volkswagen

Volkswagen UK, an automotive brand, reversed sales decline in the UK and US by producing 6 SUV campaigns over 5 years that used bold and innovative media placements.

Campaign details

Brand: VolkswagenAdvertiser: VolkswagenEntrant: adam&eveDDB / PHD MediaCategory: Single MarketPrincipal authors: Nick Hirst, adam&eveDDB; Saima Vohra, adam&eveDDB; Sarah Morning, adam&eveDDB Contributing authors: Alban Treglohan, PHD Media; Richard Woodward, Ebiquity; Inés Miranda, Ebiquity; Adrián Manzanal, Ebiquity; Mike Campbell, Ebiquity; Les Binet, adam&eveDDB; Heather Alderson, adam&eveDDB; Glyn Butterworth, Volkswagen UK

This is the story of how, following the 2015 emissions crisis, Volkswagen UK didn't use advertising to superficially 'fix' brand problems but rather to finance one of the most radical re-engineering programmes ever seen in the car industry; how this...

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