Volkswagen: Enhanced repurchase program VWFS & VWPC

Volkswagen’s UK business redesigned its email communications to target high-quality customers, leading to jumps in engagement and conversion rates.

VWG and VWFS' joint investment in a new platform enables the integration of off- and online data, to create more relevant and personalised customer experiences across channels. For this campaign, the new capability enhanced and optimised VWFS' contact...

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