Volkswagen Diesel - Don’t forget it’s a diesel: how making it OK to drive a diesel proved highly profitable for Volkswagen UK
This paper, awarded the special prize for the Best Idea, tells the story of how making it OK to drive a diesel proved to be profitable for Volkswagen.
|Agency: DDB London and DDB Matrix||Authors: Ben Malbon, Sara Donoghugh, Sarah Carter, Les Binet and Richard Butterworth|
Don't forget it's a diesel
How Making it OK to Drive a Diesel Proved Highly Profitable for Volkswagen UK