Volkswagen Diesel - Don’t forget it’s a diesel: how making it OK to drive a diesel proved highly profitable for Volkswagen UK

This paper, awarded the special prize for the Best Idea, tells the story of how making it OK to drive a diesel proved to be profitable for Volkswagen.
Agency: DDB London and DDB MatrixAuthors: Ben Malbon, Sara Donoghugh, Sarah Carter, Les Binet and Richard Butterworth

Volkswagen Diesel

Don't forget it's a diesel

How Making it OK to Drive a Diesel Proved Highly Profitable for Volkswagen UK

INTRODUCTION

In 2001...