Volkswagen Canada: Just Ask a Golf Driver

Volkswagen, an automotive brand, increased test drives and sales of its Golf vehicles in Canada by leaving the reputation of its brand in the hands of Golf drivers through an online forum.

Agency: TRACK DDB

Objectives

The consumer car buying process involves plenty of research, as it's typically the second largest purchase someone makes in their lifetime (next to a home). Shoppers often compare multiple models, which can turn into an information...