Volkswagen – A continuous focus on the ideal visitor experience: account planning the new Volkswagen.co.uk

Vincent Thome and Dan Ng

In 2007 Volkswagen and Tribal DDB London refreshed the car-maker’s UK website in a bid to increase its share of internet visits.

Volkswagen — A continuous focus on the ideal visitor experience: account planning the new Volkswagen.co.uk

Tribal DDB

SUMMARY

In this paper we show how account planning kept a continuous focus on visitors' needs, helping Volkswagen.co.ukreach its highest...

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