Voiz: The Innocent Eyes

Nunnapat Cook, Sasipa Mongolnavin

Voiz, a biscuit brand, Improved its popularity with Gen Z in Thailand by releasing online videos for its campaign The Innocent Eyes featuring rising star Ally Nitibhon.

Campaign details

Brand: Voiz Brand owner: Monde Nissin Entrant company: OgilvyIdea creation: Ogilvy Bangkok Market: Thailand Sector: Bread, cake, biscuits Media channels: Social mediaBudget: Up to 500k

Executive summary

How do you stay on Gen-Z's radar as a humble biscuit that has to share their attention with over 800 other biscuit brands, and gazillions of TikTok videos?

For Thai biscuit brand Voiz, the breakthrough was in executing a consistent platform (“Too Good to Share”) with a fresh and hilarious twist: Voiz is so irresistibly...

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