Vodkice

Labatt launched Boomerang in Quebec in 1998 and created a new segment. A year later, Molson jumped in with Tornade, followed by Smirnoff, Bacardi and Mike's Hard Lemonade.
Agency: poxy Communications

Boomerang VodKice

Advertiser: Labatt Brewery Awards: Best Launch - Certificate of Excellence

EXECUTIVE SUMMARY

Results Period for the Case: May 2002 April 2003.

Base Period Used for Comparison:...