| Agency: poxy Communications |
Boomerang VodKice
Advertiser: Labatt Brewery Awards: Best Launch - Certificate of Excellence
EXECUTIVE SUMMARY
Results Period for the Case: May 2002 April 2003.
Base Period Used for Comparison:...
Vodkice
Labatt launched Boomerang in Quebec in 1998 and created a new segment. A year later, Molson jumped in with Tornade, followed by Smirnoff, Bacardi and Mike's Hard Lemonade.
