Campaign to launch Vodafone’s roaming Prepay service for use abroad. TV and poster ads built on the reasons why people write holiday postcards.
Agency: WCRSAuthor: Russell Mitchinson


Vodafone rubs it in

The story

This is the dark tale of holiday behaviour and how the real reason behind the 'innocent postcard' provided the insight for launching Vodafone's new Prepay [1] ...

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