Vodafone: The Game Is Yours

Heba Ibrahim, Zeina Hosny, Nadia Tawfik

Vodafone, a network provider, launched a campaign in Egypt to increase platform visitors by 100%, increase daily store purchases by 200% and increase daily transactions on Plus Play bundles by 50%.

Campaign details

Brand: Vodafone Brand owner: Vodafone Entrant company: Vodafone EgyptIdea creation: JWT Cairo Market: Egypt Sector: Telephone & internet services Media channels: Social media, Online video, Outdoor, Out-of-home, Gaming & in-game advertising Budget: 5 - 10 million

Executive summary

An immersive gaming experience was the core of our creative concept, using a song and band that the Egyptian young consumers can easily get hooked by. We wanted our gaming audience to live within the familiar mood of the games they love while watching...

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