Vodafone: Simple

Vodafone Turkey, a mobile telecommunications company, increased sales for Vodafone Simple by encouraging current Vodafone and competing customers to switch to their service.

Campaign Details

Brand: Vodafone TurkeyAgency: CaratRegion: EMEA

Campaign video

Strategy

Objective

Vodafone Simple is completely different telecommunication product from postpaid/prepaid tariffs, with it is unique features and product structure. For this reason, we had to create a brand new target audience in performance marketing campaigns and differentiate the audiences from postpaid/prepaid tariffs' target audiences and show them our offers with the right message. With our Vodafone Simple performance marketing efforts, we had to specifically find users who are likely to switch from competitor operators to Vodafone Simple and bring additional sales without affecting our current...

WARC subscribers can sign in to keep reading

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands