Vodafone New Zealand - IOU campaign

IOU$2 was born out of the need to reconnect Vodafone with its youth audience. In mid 2003, it was discovered that the youth market felt Vodafone was no longer speaking directly to them.

IOU Campaign

Agency: LOWE Worldwide Advertiser: Vodafone New Zealand Awards: New Product or Service Introduction (Silver)

Marketing Challenge

Losing touch with customers is the worst problem that any company can face. In mid 2003, research showed that...