Vodafone: Location Based Insight Usage with Personalization

Vodafone, the technology brand, needed more to increase its awareness and preference rate in the broadband internet market in Turkey.

Campaign details

Brand: Vodafone TurkeyLead Agency: Vodafone TurkeyRegion: EMEA

Strategy

Objective

Vodafone entered the broadband internet market in 2015 with the brand "Vodafone Evde". We have been offering Turkey's widest fiber network to our customers for 3 years. However, in addition to the service we provide to our mobile users, we needed more to increase our awareness and preference rate in the broadband internet market. We also needed more frequencies in all media channels to improve both the Consumer Brand Tracking scores and the perception of our claim "widest fiber network".

Target Audience

Our target...

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