Vodafone: Darkened stories

Vodafone Turkey, a telecommunications company, increased Instagram interactions and engagement rates in Turkey by raising awareness about violence against women.

Where Were We?

Vodafone's Easy Rescue application has been in use for more than seven years in an effort to support women who face or are likely to face violence. It is one of the pioneering instant help and rescue apps ever developed, and it has been there for women with hundreds of street calls ever since its release.

Developed in cooperation with the Ministry of Family, Labor, and Social Services, the app lets women that are threatened by violence to reach law enforcement officers or their relatives with a single click. The application also allows one to quickly call...

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