Vodafone: Curated inconsistency – how being inconsistent helped Vodafone Ireland reboot its broadband business

Vodafone, a telco brand, increased sales revenue for its broadband in Ireland by enlisting Dermot Bannon, a famous architect, as an ambassador for a series of TV commercials.

Telephone & internet services
Irish Republic
Strategy

Campaign details

Brand: VodafoneAdvertiser: VodafoneEntrant: Grey LondonCategory: Single MarketPrincipal authors: Thomas Bunnell, Grey London; Matthew Gladstone, Grey LondonContributing authors: Mike Nicholson, Grey London

Summary

We might assume that an established...

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