Vodafone: All for you

Vodafone, a telecommunications brand, increased its NPS score in the UK by launching a monthly email deployment campaign that highlighted key benefits available to customers.

Vodafone's Net Promotor Score had stagnated. Customer lifetime value was also under threat. The agency's task was to drive scores back up using email.

Strategy

Value perception is a key driver of NPS. Despite the many value-add extras that come with every...

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