Vistara: Rebuilding passenger confidence

Vistara, an Indian airline, increased its consumer opinion by using social media to address apprehensions about air travel during the Covid-19 pandemic.

Challenges

  • The pandemic brought about unprecedented challenges; and especially after the devastating second wave of Covid-19, aviation industry came to a screeching operations significant halt, with domestic and international completely suspended - this had a negative impact on the airlines' balance sheets and load factors.
  • After the resumption of operations, there was widespread misinformation, with customers questioning the very safety of air travel, perceiving it as a high-risk option that led to an inherent hesitation among the passengers.

Objective of the Campaign

  • Vistara realized that the load factors indicated a gap in passenger confidence and there was a compelling need...

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