Visit Sweden: Discover the Originals

Visit Sweden, a tourism body, hosted an event by Lake Bolmen alongside local politicians, followed by the launch of an entertaining film to create global awareness and interest in Sweden as a destination.

Background

Visit Sweden has a clear but challenging objective: with extremely limited funds, create global awareness about, and interest in, Sweden as a destination. This means that a campaign not only has to present appealing locations, but also be so interesting that media all over the world picks up the story. For this campaign, it was also important that we presented locations all across Sweden. The brief was to come up with and execute a global PR driven campaign (with The US, United Kingdom, Germany, and the Netherlands as main markets). The objectives were to generate global impact and present...

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands