Visit Sweden: Discover the Originals

Visit Sweden, a tourism body, hosted an event by Lake Bolmen alongside local politicians, followed by the launch of an entertaining film to create global awareness and interest in Sweden as a destination.


Visit Sweden has a clear but challenging objective: with extremely limited funds, create global awareness about, and interest in, Sweden as a destination. This means that a campaign not only has to present appealing locations, but also be so...

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