Visit Missouri: That’s My M-O

Steve Kozel, Alex Menz

Visit Missouri, a travel brand, launched a campaign in Canada, the UK and the US to increase tourism revenue by way of visitor spending, and get more out-of-state visitors to come to the state for the first time.

Campaign details

Brand: Visit Missouri Brand owner: Missouri Division of Tourism Entrant company: Osborn Barr ParamoreIdea creation: Osborn Barr Paramore Market: United States Sector: Destinations and locations Media channels: Competitions & contests, Outdoor, Out-of-home, Word of mouth, Influencers, KOLs, Websites & microsites, Public relations, Search marketing, Radio & audio, Online video, Print - general, Unspecified, Video on demand, Email marketing, Online display, Social mediaBudget: 10 - 20 million

Executive summary

In 2019, the Missouri Division of Tourism (MDT) was at a crossroads. The state’s...

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