Visit Iceland: Outhorse your email

Visit Iceland, the country’s tourism body, created a conversation around email habits with a humorous film that drove travel consideration in the US and Germany.

Executive Summary

No struggle is more relatable to travellers than that of escaping the new realities of hybrid work and the dreaded always-on work mentality that comes in tow. A study conducted by M&C Saatchi TALK in early 2022 found that 55% of people check their work emails while on holiday. To encourage travellers to experience Iceland's breath-taking wonders without distraction;Visit Iceland launched OutHorse Your Email — a service where actual Icelandic horses reply to your work emails so you can relax. With a fully functional, giant keyboard, the horses trotted over the keys to create the emails....

WARC subscribers can sign in to keep reading

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands