Visit Iceland: Outhorse your email

Visit Iceland, the country’s tourism body, created a conversation around email habits with a humorous film that drove travel consideration in the US and Germany.

Executive Summary

No struggle is more relatable to travellers than that of escaping the new realities of hybrid work and the dreaded always-on work mentality that comes in tow. A study conducted by M&C Saatchi TALK in early 2022 found that 55% of people...

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