Visibility versus Surprise: Which Drives the Greatest Discussion of Super Bowl Advertisements?

Super Bowl advertisers count on media coverage and word-of-mouth discussion to provide ROI beyond the game’s viewership and to justify the most expensive 30-second commercial time of the year.

Visibility versus Surprise: Which Drives the Greatest Discussion of Super Bowl Advertisements?

Jim NailTNS Media Intelligence/Cymfony

Cymfony, a TNS Media Intelligence company, tracked all 39 Super Bowl advertisers from January 1 through February 11,...

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