Visa U.S.A., Inc.: Works Like A Check campaign

Rebecca Stanfel

In the mid-1990’s, credit card company VISA recognised the market potential for its “Check Card”. Visa used a $46.7million budget (approximately £24million at 2008 rates) to increase the card’s uptake.

Visa U.S.A., Inc.: Works Like A Check campaign

Rebecca Stanfel

OVERVIEW

With little fanfare and virtually no advertising support, Visa U.S.A. introduced the Visa Check Card in 1979. This off-line debit card, which resembled a traditional credit card except...

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