Visa U.S.A., Inc.: Visa. It's Everywhere You Want To Be campaign
Rebecca StanfelOVERVIEW
In 1985 Visa U.S.A. was the world's largest credit card company, but it lacked a specific brand image. The American Express Company advertised its cards...
Visa U.S.A., Inc.: Visa. It's Everywhere You Want To Be campaign
In 1985, Visa and BBDO advertising agency launched the “It’s Everywhere You Want To Be” campaign, in an attempt to differentiate and attract customers away from competitors: AMEX and MasterCard.
