Visa: Brand role & sponsorship, reimagined

Credit-card brand Visa pivoted its communication strategy during the Tokyo 2020 postponement to increase cashless payment behaviours and the number of its contactless cards in Japan, with a TV, digital and outdoor campaign.

Campaign details

Brand: VisaBrand owner: VisaLead agency: BBDO JapanContributing agency: Dentsu JapanMarket: JapanSector: Credit cards & loansMedia channels: Content marketing, Online video, Outdoor, out-of-home, Social media, TelevisionBudget:10 - 20 million...