Virtual Concept Testing For The Fragrance Industry
Can research findings be impacted based on sensory stimuli used?
Ian Lyle Aromatherapy AssociatesDaniel Coates SPSS MR
Research Plan
Background
Aromatherapy Associates is a leading provider of specialist aromatherapy treatments and products in the United Kingdom, United States and Japan. The companys sales have doubled in the past two years on the basis of a clear, benefit-based (Renew, De-stress, Relax etc.) proposition, wider availability, and consistent PR support.
Aromatherapy Associates are one of the largest suppliers of aromatherapy products and treatments to the International Spa and Resort market. The...