Virginia Tourism Corporation: Virginia Is For Lovers campaign

In his book Romancing the Brand David Martin wrote about the kind of advertising that stretched the client's dollars, that is, the kind of advertising that got talked about and thus gained far more exposure than a mere paid advertisement ever could.

Virginia Tourism Corporation: Virginia Is For Lovers campaign

Judson Knight

Overview

In his book Romancing the BrandDavid Martin wrote about the kind of advertising that stretched the client's dollars, that is, the kind of advertising that got talked...