Virgin USA – A 21st century approach to brand development

Julie Peters, Melanie Appleby and Sue LaRue

Internationally, the Virgin brand is consistently one of the most respected names across the many sectors it operates in.

Virgin USA – A 21st century approach to brand development

Julie PetersVirgin USA, United States

Melanie ApplebyNunwood, United States

Sue LaRueMullen, United States

OVERVIEW

“A business has to be involving, it has to be fun, and it has to exercise...

WARC subscribers can sign in to keep reading

Not a subscriber?

Schedule your live demo with our team today