|Authors: Emily James, Sergen Ozbek, Joanna Bamford, Elizabeth Boulter and Matt Bement
Virgin Atlantic – The rise of Virgin Atlantic
It is easy to forget that, fifteen years ago, British Airways probably was the world's favourite airline, while Virgin Atlantic was still operating in a minor league of the airline industry. A lot has changed in fifteen years.
In 1993 British Airways, one of the great success stories of the Thatcher years, had a virtual stranglehold on the UK airline market. With 241 aircraft servicing 165 routes across the globe and annual profits in excess of...