Case details
Brand: Samsung with fish screen monitor
Brand owner: Samsung Home Appliances
Main agency: Beijing Pengtai Interactive Advertising Co., Ltd.
Holding Group: Cheil Worldwide
Put on the market: Mainland China
Delivery time: December-January 2019
Industry: Electrical
Media channels: social media, short video platforms
Budget: 200,000
Case summary
At the end of the year, when the traditional Chinese culture became more and more intense, Samsung wanted to use a budget of only 200,000 yuan to leverage the small game market, let the widescreen vision function deeply rooted in the hearts...