Village Voice LLC: Not America's Favorite Paper campaign

William Baue

Beginning April 10, 1996, The Village Voice—a liberal New York newspaper expressing the concerns of intellectual and political freedom—was distributed free throughout Manhattan in an attempt to boost its circulation and advertising.

Village Voice LLC: Not America's Favorite Paper campaign

William Baue

OVERVIEW

Beginning April 10, 1996, The Village Voice—a liberal New York newspaper expressing the concerns of intellectual and political freedom—was distributed free throughout Manhattan in an attempt to boost its circulation and advertising. In anticipation of this change, the Voice commissioned a new advertising campaign from its agency, New York City's Mad Dogs and Englishmen. Mad Dogs responded with a campaign that maintained a tone consistent with its previous work for the Voicebut capitalized more profoundly on the paper's truculent reputation to bolster the...

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