Viewpoint – After 50 years of IJMR, the state of marketing

This Viewpoint, from Malcolm McDonald, looks at the current state of marketing, and the relationship between the academic community and marketing practitioners.
  

Viewpoint – After 50 years of IJMR, the state of marketing

Malcolm McDonaldCranfield University School of Management

Now it is a strange thing, but things that are good to have and days that are good to spend are soon told about and not...

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