Viewpoint - Writing stuff - why bother?

In this Viewpoint piece, IJMR Executive Editorial Board member Gill Ereaut addresses some of the benefits to market research practitioners of writing pieces concerning their work for publication in journals.
  

Viewpoint: Writing stuff – why bother?

Gill Ereaut

People in the market research industry don't write much about what they do or why they do it that way. Our professional reputations show in the volume and quality of work offered to us...