Viewpoint - Web 2.0 and the ‘naming of parts’

In this Viewpoint piece, Nick Buckley of GfK NOP discusses the 'naming of parts' in relation to Web 2.0.

Viewpoint – Web 2.0 and the 'naming of parts'

Nick BuckleyGfK NOP

I started out writing about the different ways in which market research can respond to Web 2.0, but then I was struck by what I was doing – I was analysing, breaking...

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