Viewpoint – Web 2.0 and the 'naming of parts'
Nick BuckleyGfK NOP
I started out writing about the different ways in which market research can respond to Web 2.0, but then I was struck by what I was doing – I was analysing, breaking...
Viewpoint - Web 2.0 and the ‘naming of parts’
In this Viewpoint piece, Nick Buckley of GfK NOP discusses the 'naming of parts' in relation to Web 2.0.
