Viewpoint - Response to ‘The trouble with marketing research is marketing researchers’ by Nigel F. Piercy

In this response to Nigel Piercy's previously published critique of the market research industry, Rosie Campbell's Viewpoint seeks to balance the argument about contemporary market research and market researchers.
  

Response to 'The trouble with marketing research is marketing researchers' by Nigel F. Piercey (IJMR, 48, 3)

Rosie Campbell

Nigel Piercy's extraordinary attack on market research in Viewpoint (IJMR48, 3) has a familiar feel – it is, in...