Response to 'The trouble with marketing research is marketing researchers' by Nigel F. Piercey (IJMR, 48, 3)
Rosie Campbell
Nigel Piercy's extraordinary attack on market research in Viewpoint (IJMR48, 3) has a familiar feel – it is, in...
Response to 'The trouble with marketing research is marketing researchers' by Nigel F. Piercey (IJMR, 48, 3)
Rosie Campbell
Nigel Piercy's extraordinary attack on market research in Viewpoint (IJMR48, 3) has a familiar feel – it is, in...
WARC subscribers can sign in to keep reading