Viewpoint - Maintaining research standards

Adam Phillips

Adam Phillips appeals for increased transparency by the industry in the way that it polices itself, in order to protect its self-regulatory status.

Data protection & privacy
Market research quality standards
Research industry issues
Strategy

Viewpoint

Adam Phillips Real Research

MAINTAINING RESEARCH STANDARDS

We work in an industry in which the impact of technology has been tremendous. Observation is increasingly replacing direct questioning as the main form of data collection...

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