Viewer as media decision-maker - Digital video recorders and household media consumption

Sarah M. Smith and Dean M. Krugman

In-home observations and depth interviews are used to assess the role of the digital video recorder (DVR) in the home and audience behaviour while watching television with a DVR.

Viewer as media decision-maker – Digital video recorders and household media consumption

Sarah M. SmithMissouri State University

Dean M. KrugmanUniversity of Georgia

INTRODUCTION

This paper reports the findings of an in-depth qualitative study of television...

WARC subscribers can sign in to keep reading

Not a subscriber?

Schedule your live demo with our team today