Video ads going mobile, with questions
Gary Arlen
Call it 'portable point-of-sale' or 'timely'. Maybe the right words are 'intrusive' or simply 'huge', if you believe the forecasts for a US$19 billion global mobile advertising market within four years (1).
Expectations for mobile marketing and advertising played a big part in the recent US$11 billion buying spree that included Google's acquisition of DoubleClick, Microsoft's purchase of aQuantive and AOL's takeover of Third Screen Media. Collectively these deals underscore the belief that online advertising – including an array of mobile and portable delivery options – will thrive as a way to...