Victoria's Secret: Year to shine

Victoria's Secret, a women's lingerie brand, launched a campaign in China to keep up with e-commerce lingerie brands and alter its brand image.

Campaign details

Brand: Victoria's SecretBrand owner: L BrandsAgency: Initiative ChinaMarket: China (Mainland)Sector: Clothing, apparelMedia channels:Online display, Outdoor, out-of-home, Search marketing, Social media, Video on demand, Websites & microsites,...