Victoria's Secret Live Broadcast Marketing Project

As one of the most famous sexy underwear brands in the world, Victoria's Secret has become synonymous with mystery, charm and luxury. With the rise of Generation Z consumers, people's definition of sexy is constantly evolving. Fully considering the needs of current consumers, Victoria's Secret chooses to firmly carry out brand transformation.

Case Details

Brand: Victoria's Secret Victoria's Secret

Brand owner: Leibishang Trading (Shanghai) Co., Ltd.

Primary agency: BeHalo

Launched on the market: Mainland China

Delivery time: September 2021 ~ December 2021 (3 months)

Industry: Apparel and Fashion Retail

Media channels: live streaming, social media (TikTok), mobile & apps, influencers (star/celebrity spokesperson, key opinion leader KOL)

Background/Goals/Challenges (limited to 300 words):

As one of the most famous sexy underwear brands in the world, Victoria's Secret has become synonymous with mystery, charm and luxury.

With the rise of Generation Z consumers, people's...

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