As one of the most famous sexy underwear brands in the world, Victoria's Secret has become synonymous with mystery, charm and luxury. With the rise of Generation Z consumers, people's definition of sexy is constantly evolving. Fully considering the needs of current consumers, Victoria's Secret chooses to firmly carry out brand transformation.
Case Details
Brand: Victoria's Secret Victoria's Secret
Brand owner: Leibishang Trading (Shanghai) Co., Ltd.
Primary agency: BeHalo
Launched on the market: Mainland China
Delivery time: September 2021 ~ December 2021 (3 months)
Industry:Apparel and Fashion Retail...