Vicks – People not symptoms

In early 2007, Vicks was suffering from a decline in both relevance and sales, and employing different communication ideas for each new product initiative.

Vicks – People not symptoms

Client: Procter & GambleBrand: VicksCampaign: People not SymptomsCategory: Pharmaceutical & Healthcare

SUMMARY

In early 2007, Vicks had little presence in the big, growing respiratory category (cough, cold & flu) and a...

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