Vicks – People not symptoms
Client: Procter & GambleBrand: VicksCampaign: People not SymptomsCategory: Pharmaceutical & Healthcare
SUMMARY
In early 2007, Vicks had little presence in the big, growing respiratory category (cough, cold & flu) and a...
Vicks – People not symptoms
In early 2007, Vicks was suffering from a decline in both relevance and sales, and employing different communication ideas for each new product initiative.
