Campaign Details
Brand: Vicinity MediaLead Agency: Vicinity MediaRegion: EMEA
Strategy
Objective
We created the #WhereIsMyAd campaign to show the industry just how precise our location-based tech is. Not on a demo site, or with a screenshot, but actually live on a real-world publisher site. At Vicinity Media, 1st party location data is our unrivalled USP. We get this data directly from the end user. No one else does this because it's technically challenging and takes years to build up direct integrations. We did it because it's the only way to ensure accuracy
Target Audience
We...