Vibha Bakshi: Son rise – rallying men and boys to create a unified and bold force against gender-based violence

Son Rise, a documentary, was released as part of a campaign in India with the aim of bringing about a generational mindset shift by engaging boys and men in the conversation around gender violence.

Why is this work relevant for PR?

The campaign leveraged the power of a film to ignite a shift in a mindset towards gender violence. PR was instrumental in our efforts to engage the media, influencers and government stakeholders to rise up and institutionalize...

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