Vibha Bakshi: Son rise – rallying men and boys to create a unified and bold force against gender-based violence

Son Rise, a documentary, was released as part of a campaign in India with the aim of bringing about a generational mindset shift by engaging boys and men in the conversation around gender violence.

Why is this work relevant for PR?

The campaign leveraged the power of a film to ignite a shift in a mindset towards gender violence. PR was instrumental in our efforts to engage the media, influencers and government stakeholders to rise up and institutionalize a generational mindset shift against gender violence and effect policy change.

Background

Research has shown that there and there is a strong correlation between low female to male sex ratio and crimes against women.

Girls in India and subjected to the possibility of child marriages, teenage pregnancies, child domestic work and health, sexual abuse, exploitation and...

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